Color pairs
Trio color systems
Surface, content, and accent — the classic 60·30·10 rule for landings and decks.
What are you making?
How many colors?
Mood
Primary color
Choose a brand hue — systems re-hue around it (anchored, complement, analog).
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Indigo Paper
Face and reverse — both directions checked
Face
Business card face
Name · Role · subtle line
AccentWCAG AAAAPCA 100
Reverse
Cover / reverse
Logo mark · short wordmark
WCAG AAAAPCA 102
- SurfaceF4F9FF
- Ink141A29
- Accent4273B0